Why focus on brand building for your installment lending, payday loan, car title loan, check cashing store or pawn shop?
- To differentiate your store from your competition
- To position your store as the CENTER for providing small dollar credit
- Serve as your foundation for all your marketing and advertising
- Build customer loyalty
- Define your small dollar financial service center in the minds of customers, employees, and the community
- Establish a sense of trust and legitimacy with customers and the community
- To provide your company with a sense of clarity. Who you are. Who you serve. How you’re different from the competition. What your customer can expect from you.