We’ve made several additions to our trusted repository of resources for payday, title and installment lenders. These include banks, 3rd party lenders, debt traders, lawyers, ACH, loan management software, mobile website designers, bonds, SEO, call centers…
“So, you listen to me and you listen well. Are you behind, on your credit card bills? Good. Pick up the phone and start dialing. Is your landlord ready to evict you? Good. Pick up the phone and start dialing. Does your girlfriend think you’re a fucking loser? Good. Pick up the phone and start dialing! I want you to deal with your problems, by becoming rich! All you have to do today …is pick up that phone, and speak the words that I have taught you. And I’ll make you richer than the most powerful CEO of the United States of fucking America.”
WARNING: For those of you who cringe at anything politically incorrect, DO NOT WATCH “The Wolf” work the phones!
Gather your Team around a computer monitor for 90 seconds and immerse yourselves in a TRUE ADRENALINE RUSH the likes of which your more timid souls have NEVER BEFORE EXPERIENCED!
Watch & listen as the “Wolf of Wall Street” works the phones.
GUARANTEED, YOU & your TEAM will achieve a MASSIVE 10X+ increase in ROI today.
PS: A HUGE thankyou to Robert Wheeler at TOFSC for bringing this to our attention!
See those little black boxes? They are called telephones.
I’m gonna let you in on a little secret about these telephones.
They’re not gonna dial themselves! Okay? Without you they’re just worthless hunk of plastic. Like a loaded M16 without a trained Marine to pull the trigger. And in the case of the telephone, it’s up to each and every one of you, my highly trained Strattonites, my killers.
My killers who will not take no for an answer! My fucking warriors who’ll not hang up the phone, until their client either buys or fucking dies!
Let me tell you something. There is no nobility in poverty. I’ve been a rich man, and I’ve been poor man. And I choose rich every fucking time. Cause, At least as a rich man, when I have to face my problems, I show up in the back of a limo wearing a $2000 suit …and $40,000 gold fuckin’ watch!
Now, if anyone here thinks I’m superficial or materialistic. Go get a job at fucking McDonald’s, because that’s where you fucking belong!
But, before you depart this room full of winners, I want you to take a good look at the person next to you, go on. Because sometime in the not-so-distant future, you’re pullin’ up to a red light in your beat-up old fucking Pinto, and that person’s gonna pull up right alongside you in a brand new Porsche, with their beautiful wife by his side, whose got big voluptuous tits. And who will you be next to? Some disgusting wilder beast with three days of razor-stubble in a sleeveless moo-moo, crammed in next to you with a carload full of groceries from the fucking Price Club! That’s who you’re gonna be sitting next to.
So, you listen to me and you listen well. Are you behind, on your credit card bills? Good. Pick up the phone and start dialing. Is your landlord ready to evict you? Good. Pick up the phone and start dialing. Does your girlfriend think you’re a fucking loser? Good. Pick up the phone and start dialing! I want you to deal with your problems, by becoming rich! All you have to do today …is pick up that phone, and speak the words that I have taught you. And I’ll make you richer than the most powerful CEO of the United States of fucking America.
I want you to go out there, and I want you to RAM Steve Madden stock down your clients’ throats. Till they fucking choke on it till they choke on it and buy 10,000 shares! That’s what I want you to do. You’ll be ferocious! You’ll be relentless! You’ll be telephone fucking terrorists! Now, let’s knock this Motherfucker out of the park!
I listen to this everyday before I sell. I ignore no soliciting signs, kick dogs that try to bite me, and shout out my sales pitch before they tell me “not interested” that would put Billy Mays to shame. I MAKE them interested. Everyone is either a buyer, or a chump who isn’t qualified to buy. I don’t go home until I sell, I’d rather piss off a hundred people than not pay my bills.
After Google, Bing and Facebook banned Payday Loan companies from advertising their products, direct acquisition of new loan borrowers has gotten more difficult. The move is especially troublesome for those companies with small marketing budgets, as the market leaders have built brands that enable them to continue funneling in new payday loan, installment & title borrowers without aggressive acquisition focused advertising.
The primary strategy for payday loan, installment, title and line-of-credit lenders is to build their own brand. Building a compelling marketing proposition with the creative to match, and spending considerable budget on advertising this brand, are no longer optional in order to create a long term competitive advantage.
Balance sheet lenders must bring a sense of real world legitimacy to their offerings in order to get business without relying on tactics at the bottom of the acquisition funnel. These tactics include PPC, affiliate and targeted SEO keywords that place lenders in front of potential borrowers at the moment they need access to small dollar loans. While it’s great to be there at this stage of the acquisition process, in order to build a lasting loan portfolio that doesn’t rely on one fickle media company (like Google), lender brands must literally be inside their potential customer’s head before they make their loan decision.
Payday, Small Business & Installment Loan Biz
To gain this brand awareness in terms of media channels, we recommend TV, outdoor, print and direct site sponsorship in addition to programmatic marketing; of course, budget permitting. On the ‘earned’ side of media, lenders should focus on Public Relations, Content Marketing and Organic Social Media – again to bring a sense of real-world legitimacy into prospective borrowers minds and to create brand awareness.
Lenders should also employ direct acquisition tactics, in addition to building a brand. If there is not enough budget to do all of this, we recommend focusing on acquisition. We live in the real world, and those lenders on a shoestring budget will have no other choice. For direct acquisition (those bottom of the funnel tactics) we certainly recommend lenders to employ lead generators, programmatic display advertising (RTB and Retargeting), SEO through content link building on quality sites (no shady stuff!), email advertising and perhaps even snail mail direct marketing.
[Be aware that direct mail marketing, unless well targeted, typically results in <1.5% conversions! Expensive… After reviewing 15M+ first-time customer acquisition conversion rates, CAC’s (Customer Acquisition Costs) ranged from $198 – $395+.]
One interesting detail is that payday lenders can still use Google’s display network via Google’s Adx; one of the largest programmatic exchanges. If that continues, it demonstrates that this was merely a public relations move for Google, with their most visible property (paid search) as the only place this ban is in place.
This article was contributed by Bart Burggraaf who is a partner at MediaGroup Worldwide, a niche financial services marketing agency. Get in touch if you need any help with your marketing as a payday, installment, title, or line-of-credit lender.
If you are not happy with your current payday loan, title loan or installment loan [LMS] provider, don’t hesitate to look for a new one. Sometimes we make shortsighted decisions to take the path of least resistance. In any case, it’s important you know what’s out there, the cost, and the support levels you will realize by making the move.
There is new, exciting LMS technology in our market that can take your lending programs to a whole new level when it comes cost, ease of use and customer acquisition. First-time customer acquisition costs exceed $200+. Customer onboarding and servicing can break you while destroying your margins. Your LMS can make the difference! Recognize that reducing reoccurring monthly transaction costs will dramatically improve your portfolio’s performance; particularly when costs are reduced 20-40%.
Top complaint about LMS? The length of time and the out-of-pocket expenses for custom programing and integration. Solutions exist NOW!.
What if you could lower your costs, get into a better LMS that is built with the lenders interests in mind? This is now all possible. It’s time to set up a demo.